Press Release Writing

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Press Release Writing

Communicate with those that matter the most with press releases

Press releases, although traditional in nature, are the lifeblood of news, communications and dissemination of knowledge. The humble press release can transform the reach your content has and can be an excellent way to support larger content projects such as Digital PR campaigns, blog content strategy and more. After all, when you draft a press release, you have more control over the narrative.

Press Release Writing

Example Press Release

What We'll Deliver

Following our tried and tested process, you will have a press-ready release that can be used in a variety of ways, whether that is to launch a product, announce a new product, sum up your recent activity or any number of other purposes.

It will be written to be informative, contemporaneous and accurate and to speak with a voice that your audience expects.

Frequently Asked Questions

We have former journalists within our team as well as practiced content writers who can tackle a huge range of subjects. As long as there is a story there, we will find it and present it in a dynamic and informative way.

A press release allows you to control the narrative to its furthest reach, and the publications who receive it. You can provide as much information and be as helpful as possible by presenting a story professionally. Choose not to and stories may appear written by those who are nowhere near the source.

We recommend using our ‘VIP’ service tier here if you are unsure of where to send something. We will provide you with recommendations on where to send releases and a draft approach so you can improve your chances of having your story covered.

We always seek out the nature of a release before aiming for a word count. However, a story often needs room to breathe, so we would approach this on a case by case basis. More than 800 words is probably too much, so a longer form blog you can lead people to for more information is probably the best way to present something if you need to drill down into that much detail.

As a general rule, by using a writing style with sentences that are 25 words in length or fewer. A good press release should take a factual tone and be short and concise. This gives journalists the essence of a story. They will get in touch if they want more information.

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