Plan ahead and own your niche
When it comes to blogging and content, it can often feel daunting to plan ahead for a six month or even a 12-month period. Content calendars are a fantastic start, but how do you strategically plan your written content effectively? Our proven RECIPE process includes what we term the Content Workbook, a dynamic document that acts as reference, strategy and process to ensure quality content is produced regularly and with reasoning behind it.
Content Workbook Creation
12 Month Plan
Research into your keywords, area of expertise and aims
Keyword research conducted
Key content pillars and clusters identified
Production of a 12-month strategic content plan
£395
for 12 month plan
Order now for delivery on Wednesday, 29th May
How it works
Step 1
We ascertain what your aims and objectives are for the year. We then conduct keyword research to ensure we are going to recommend content that will not only resonate with your audience, but help you rank high for SEO. We also take into account your areas marked for growth, as well as seasonal trends and logistical challenges.
Step 2
Armed with the keyword research, we produce a comprehensive document that not only gives you a solid content calendar for the year, but the reasons why. It shows not only audience searches, but the framing keywords around a subject and the associated ways you can answer the questions your customers are searching for.
Step 3
We deliver the Content Workbook to you, offering you the chance to finalise titles, comment on subject areas and understand the process. Once this has been completed, we send a final version, effectively giving you a playbook for the year and a strategy to implement throughout the year.
What We'll Deliver
A Content Workbook by its very nature is a dynamic document that shows you which subjects to cover throughout a year to reach the audiences you wish to communicate with and ultimately rank for. It is an at a glance reference to what you will be covering in your content strategy, whether this is a killer blog strategy, an ambitious podcast project or a series of Digital PR campaigns.
Frequently Asked Questions
It covers many aspects, but importantly includes:
- Goals and KPIs
- Audience Personas.
- Content Types and Formats
- Content Topics and Keywords
- Content pillars and clusters
- Framing keywords
- Content Channels and Distribution
- Content Timeline and Workflow
Yes, we take into account your specialisms, areas you have identified for growth, product range and much more.
Yes, we can recommend several delivery methods, whether you are aiming for blogs, service page descriptions, article content or outreach to relevant press.
Content pillars are three to five topics your brand will consistently discuss, amplify, and create content for, the clusters are deep dives into those pillars to ensure you rank for each pillar effectively through production of content.
You can expect to start ranking on keywords, depending on how many subjects you want to cover and what your resultant workflow/resources allow. It is a dependable document that can be used again and again to map out your strategy.
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO