Category pages are one of the most underutilised areas of many eCommerce brands’ websites. With a lot of real estate being unused on a store’s category page, you can give useful and strategically placed advice and information that not only attracts visitors but keeps them on site for longer.
Our proven CATalyst strategy can transform your sales funnel and really kickstart your eCommerce growth. Our framework instead builds content specifically around ranking and making those categories hubs of information that stand out from your many competitors.
Once we have completed the CATalyst process, you will be left with a fully-optimised and high performance category page that is ready to convert traffic in a much more levelled up way. By ensuring there are multiple points of interest included at every stage of the eCommerce journey, your customers are more likely to stay on page, consume the relevant content and ultimately have more touchpoints with your brand by simply browsing than they would by simply visiting a standard issue list of products with no associated information or guidance. This practice has transformed multiple clients’ growth by taking these simple steps.
Category pages help search engines understand the relationship between different pieces of content and how they fit together. Category pages can also boost the ranking of individual pieces of content through internal links.
Category pages are the lifeblood of an eCommerce store. They can carry much more weight than the average business considers. From an optimised category page you can attract more traffic, keep people on page for longer and showcase your expertise and give valuable advice to customers who are seeking more than being sold to.
Yes, we are more than able to rank these pages as there are multiple ways we can keep a customers’ interest. This can be achieved through linking to other categories, offering insights into other similar products or internal linking which means even after converting, they will stay on page.
Our strategy aims to improve what your category page can achieve, but common mistakes for existing pages can include: