A complex migration to protect SEO performance
The Technical Challenge
Splash About engaged eComOne to manage a complex migration from multiple Magento sites (UK, EU, and US) to a single international Shopify store. The key challenge was ensuring a seamless transition without losing SEO performance, feed customisations, or conversion tracking.
The Technical Solution
Validating all redirects to preserve link equity and user experience
Auditing and safeguarding existing SEO content, structure, and features
Setting up accurate conversion tracking in GA4
Rebuilding the Google Merchant Centre feed, ensuring all customisations and features carried over seamlessly
Implementing a tailored redirect strategy to unify traffic from multiple legacy domains into a single Shopify presence, while maintaining regional relevance.
The Results
In just four weeks post-launch, the results have been significant:
➜ 28% increase in organic sessions
➜ 44% increase in organic revenue
➜ 49% increase in Google Ads revenue
This migration not only preserved Splash About’s digital performance but drove immediate growth across key metrics, demonstrating the power of a well-executed platform transition.
